“There’s two kinds of people in this world when you boil it all down. You got your talkers and you got your doers.” – Rocco
Damn, Rocco nailed it. It’s my favorite quote!
I see this play out every single week in sales. The patterns are so predictable, it’s almost comical.
The Manager: “We’re ALL-IN on this quarter! Whatever it takes!”
*Campaign starts slipping*
Same manager: “Well, market conditions… unforeseen challenges… let’s reassess our approach…”
Translation: I talk a big game until it requires actual sacrifice.
The Investor: “We’ve got your back 100%. Full support, whatever you need.”
*After six weeks of due diligence*
“Well, we’ve decided to pivot our investment strategy due to… *checks notes*… Mercury being in retrograde.”
The Rep: “I’m calling that 500K prospect first thing Monday. This deal is MINE.”
*Wednesday check-in*
“Oh that? Yeah, I was going to call but then I had to update my CRM and organize my desk and my dog looked at me funny…”
Here’s the brutal truth: Talking is free. Doing costs something.
Doing means risking rejection. Doing means working weekends. Doing means having uncomfortable conversations. Doing means your ego might take a hit.
Most people prefer coffee house conversations about what they’re “going to do” because it gives them all the dopamine hits of achievement without any of the actual work.
The real test?
When nobody’s watching. When it’s hard. When you don’t feel like it.
That’s when you find out if you’re building a career or just building a really impressive LinkedIn story.
So which one are you?
Because the market doesn’t give participation trophies for good intentions.
