Ever feel like your sales brain is a junk drawer? Customer notes mixed with proposals, half-baked ideas scribbled on Post-its, and that one brilliant pitch you KNOW you wrote down somewhere…
This was me until I discovered Tiago Forte’s PARA method. Game. Changer.
PARA stands for Projects, Areas, Resources, Archives. It’s basically Marie Kondo for your sales life, but without having to thank your spreadsheets before deleting them.
Why This Actually Works for Sales
Most organization systems were clearly designed by people who’ve never had to hit a quota while juggling 37 opportunities in different stages.
PARA is different because:
- It separates active work from reference material
- It’s flexible enough for the chaos of sales
- It keeps your best work accessible instead of buried in your CRM notes
- It’s designed to organize your whole life – not only sales
The best part? I’m spending way less time searching for stuff and more time actually selling.
Has organizing your sales brain with PARA solved world hunger? No. Has it made me more money and slightly less insane? Absolutely.
