Your prospects get 47 cold emails per day. Research shows 95% go straight to trash because they’re generic spam. Meanwhile, reply rates for personalized emails are 8x higher than blast messages.
Here’s the thing about your prospects: they’re drowning in cookie-cutter pitches, and they can smell lazy research from their inbox. Their biggest challenge isn’t finding vendors – it’s finding someone who actually understands their business enough to deserve 30 seconds of their time.
Try the 3-2-1 formula: 3 sentences showing you did your homework (mention their recent hire, company news, or industry challenge), 2 insights about how this impacts their specific situation, 1 clear call to action.
“Based on your Q3 expansion into the Southeast, I imagine coordinating training across 12 new locations is keeping your ops team busy. Most companies your size see a 23% dip in performance during rapid scaling because regional consistency becomes nearly impossible to maintain.
Quick question – are you free for a 15-minute call this Thursday at 2 PM EST to discuss how two similar companies avoided this pitfall?”
That’s it. No 30-slide deck. No “revolutionary solution.” Just proof you’re paying attention.
Send one 3-2-1 email today. One real email to one real human. The spray-and-pray era is dead. Time to earn those replies.
