RAG vs CAG? Let me break this down for you.
RAG (Retrieval-Augmented Generation) is like having that one sales vet who somehow remembers every deal from 2018. CAG (Cache-Augmented Generation) is more like having your entire team’s brain downloaded into one super-assistant.
But here’s the thing – neither matters if you’re not feeding the beast.
Every. Single. Data. Point.
I’m talking about EVERYTHING you touch during your day:
- Call notes (yeah, even the awkward ones)
- Email threads that went sideways
- Proposal feedback that made you question your life choices
- Objections that caught you off guard
- Competitive intel from that chatty prospect
- Pricing conversations (especially the painful ones)
Think your knowledge base is just for storing case studies?
Nope.
It’s your personal sales time machine. Feed it everything, and suddenly you’ve got:
- Instant access to “Hey, didn’t we solve this exact problem for Company X?”
- Pattern recognition that spots red flags before you waste weeks chasing ghosts
- Objection handling that actually works because it’s based on real conversations
- Competitive positioning that’s sharper than your rival’s demo
The sales reps crushing quota aren’t necessarily smarter. They just have better recall systems.
Your knowledge base should know more about your prospects than your prospects know about themselves.
So stop treating it like a digital filing cabinet and start treating it like your competitive edge.
Because while your competition is still searching through Slack threads from six months ago, you’ll already have the answer.
