Stop treating the prospect like an ATM with legs.

Here’s the brutal truth many salespeople need to hear: If you’re just showing up to extract money, customers can smell it from a mile away.

It’s like going on a date and immediately asking “so… your place or mine?” Slow down. Nobody’s impressed.

The best reps I’ve ever managed weren’t the smoothest talkers or the most aggressive closers. They were the ones genuinely curious about solving problems.

Weird how that works, huh? When you actually care about making someone’s life better, they’re more willing to pay you for it. Revolutionary concept!

Try this radical approach: Before your next call, ask yourself “how can I make this person’s day better regardless of whether they buy?”

You’ll be amazed how your conversations transform when you’re not mentally calculating commission with every question you ask.

And look, I get it. We all have quotas. We all need to eat. But the path to hitting your number runs directly through giving a damn about your customers.

Selling from a place of service isn’t just ethical – it’s effective.

Who would’ve thought that treating people like actual humans would lead to more closed deals?