Ever watch a toddler with finger paints? First it’s a beautiful sunset, then it’s a muddy brown mess because they wouldn’t. stop. adding. stuff.
Sound familiar, huh?
I’ve lost count of the deals I’ve seen go south because a rep just couldn’t stop “improving” their perfectly good pitch. The deal was THERE. The canvas was FINISHED. But no… they couldn’t resist adding “just one more feature”, “quickly mentioning a case study” or “promising a workflow overview that only confuses prospects.”
And boom. Deal gone.
Here’s the brutal truth: Your prospects don’t need the Sistine Chapel. They need a solution to their problem that you’ve already painted perfectly for them.
Three signs you’re overworking the painting:
- You’re still pitching after they’ve started asking about implementation timelines
- You keep sending “just one more thing” emails with new benefits they never asked about
- You’re explaining features that have nothing to do with their stated problems
Remember, Picasso didn’t keep adding stuff after he was done. He knew when to put down the damn brush.
The next time you’re tempted to “just mention one more thing” to a hot prospect, imagine yourself taking a beautiful painting they were about to buy and smearing on random new colors while they watch in horror.
Stop. Talking. Ask for the business.
