Just watched a rep spend 30 minutes crafting an email that could’ve been sent in one line.
Brevity isn’t just the soul of wit. It’s the backbone of sales emails that actually get read.
Your prospect doesn’t need your company history, three paragraphs of features, or that awkward joke about their LinkedIn photo.
They need to know why they should give a damn.
Next time you’re writing a sales email, try this: Delete everything except the most important sentence. Send that instead.
- “I noticed you’re losing $50K monthly on abandoned carts – I’ve helped 3 companies in your space fix this in under 30 days.”
- “Is there a reason you aren’t doing any coaching for your exec team right now?”
- “Would reducing your SaaS expenses by 30% over the next year benefit your team?”
Boom. Done.
Your prospect’s inbox looks like a dumpster fire and you’re competing with 227 other unread messages.
The shorter the email, the higher the chance they’ll actually read it and respond. One line. No fluff. Your calendar will thank you.
