We’ve all been there. The prospect who keeps taking your calls. They nod along during demos. They say things like “let me think about it” or “circle back next quarter.”
They’re keeping you in orbit, and it’s costing you.
Every minute spent chasing these perpetual maybes is time not spent on qualified opportunities. Every follow-up email is mental energy that could be directed toward prospects who are actually ready to buy.
The longer we let ourselves stay in maybe-land, the more expensive that relationship becomes.
At least a “NO” frees up your calendar and mental energy for deals that might actually close.
It’s like dating someone who keeps rescheduling. Just dump me already so I can find someone who actually wants to go to dinner!
Every veteran salesperson I know has the same philosophy: get to the “NO” as fast as possible if it’s coming.
Your quota doesn’t care about your good conversations or “almost” deals. Neither does your mortgage.
So next time you get that rejection email or that awkward call ends with “we’re going with a competitor,” just say “thank you for the clarity” (after you hang up, feel free to curse a little).
Then move on to the next opportunity that might actually pay your bills.
